How Vacation Rental Owners Can Benefit from Working with Travel Agents
For vacation rental owners, working with travel agents can have many benefits. Working with a travel agent involves paying a commission for the booking, which some vacation rental owners try to avoid, but all the vacation rental owners who list their properties on the Travel Rental Network website understand the value that a relationship with a travel agent brings to the table.
Expose your Vacation Rental to New Market Segments
Working with travel agents allows vacation rental owners to gain exposure in markets that they may not otherwise market to by simply listing their property on traditional vacation rental listing sites. Those travelers who would not research properties online will use a travel agent to help them book a vacation. For example, travelers that might use a travel agent's services include older travelers who may be less internet savvy or busy professionals who can afford a luxurious villa but not the time it takes to find one themselves. Travel agents can also help vacation rental owners attract customers from countries where traveling requires complicated visa applications or perhaps where there is a language barrier that makes it necessary to book through an intermediary. Leveraging a travel agent's network of customers is a great way to find new business.
Build a Relationship that Yields Repeat Renters
Establishing a good relationship with a handful of travel agents can be a great way for a vacation rental property owner to build a steady stream of repeat business. Just as a satisfied guest might return year after year, an agent with satisfied clients might refer client after client. If a travel agent refers a customer to a vacation rental property and gets good feedback from their clients, it's very likely that they will continue to refer those clients and other clients to the same property. A handful of agents could refer a significant base or repeat renters.
"My clients have decided on accommodation. The owner called me immediately after receiving my inquiry. He gave me more info on his property and really sold me on it. I in turn, sold my client on it. I appreciated that he pays commission on his advertised prices. Thanks again for your pro-active responses. "
- Cindy Ford, Atlas Travel